Our Story

A woman with curly hair wearing a turquoise dress, earrings, in front of teal and white background with flowing fabric.

MEET THE FOUNDER & CEO

Ariona Beninato is the Founder & Chief Executive Officer of Collective Management, formerly known as Collective Casting, a New York–based hybrid model management and casting agency recognized for redefining representation within fashion, beauty, and commercial media. Born and raised in Northeast Ohio, Ariona began her professional modeling career as a teenager, later studying Fashion Marketing at Parsons School of Design after completing coursework at Kent State University’s Fashion Program.

As a full-time model, she worked with global brands including L’Oréal, Nike, and ULTA Beauty, experiences that revealed both the possibilities, and the systemic inequities, within the industry. Motivated by the persistent lack of diversity across major agencies, Ariona founded Collective Casting in 2017 from her apartment in Bedford-Stuyvesant, Brooklyn, starting with a small roster of Black models from her hometown in Cleveland.

What began as a grassroots initiative has since expanded into a respected agency and casting powerhouse, partnering with leading beauty, fashion, and lifestyle brands while advocating for equitable opportunities and authentic representation. Under her leadership, Collective Management has become known for its strategic talent development, culturally aware storytelling, and industry-shifting emphasis on inclusive beauty.

Beyond her work as an executive and creative strategist, Ariona is a multidisciplinary artist. When she’s not building companies, she can be found painting, exploring Prospect Park, or spending time with loved ones.

Ariona Beninato

Our Team

Tevin Majors

With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.

Financial officer 

Ghislaine Leon

Ghislaine León is a bilingual, bicultural cultural strategist with over a decade of experience in entertainment, beauty, and fashion. At Collective MGMT, she leads brand partnerships and operations — placing models on stages, campaigns and music videos. Her deep roots in multicultural audience strategy, rooted in her work championing Latinx and diverse voices through Latin Quarter, give her a unique edge in connecting talent with brands in ways that feel authentic and culturally resonant.

Head of partnerships
Marketing Director

Latha

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

A woman with large, voluminous afro hair wearing a strapless brown dress, standing with one hand on her hip.

Our Values

EMBRACING AFROCENTRIC BEAUTY STANDARDS
POSITIVE REPRESENTATION OF PEOPLE OF COLOR
PROTECTIONS OF NATURAL HAIR
ADVOCATING FOR THE EMPLOYMENT OF TALENT OF COLOR ON SET & BEHIND THE SCENES

Where It All Started

OUR STORY

Collective Casting was created by Ariona Beninato in Bedford-Stuyvesant, Brooklyn in 2017 to cater to Black models due to the lack of diverse representation by major fashion agencies in New York City. While most agencies resorted to tokenism, Collective began with a small roster of all Black models based in Cleveland, Ohio.

2018


Model divisions are established in Cleveland and New York City.

Collective Casting earns 3rd place in 'Best of Cleveland' Awards for Best StartUp.

2019


Expansion of Los Angeles division and music video casting department is created.

Collective casts music videos for major artists such as Megan the Stallion “She Live" & Brent Faiyaz "Trust."

Collective’s model database expands to states such as Florida, Georgia, Texas, Louisiana and Las Vegas.

2020


Beyoncé names Collective Casting as a part of her 'Black Parade' a directory of Black small business owners.

With the start of the COVID-19 pandemic, an influencer division was started in order to create opportunites for models virtually.

After a 4-month booking hiatus, Collective casted their first music video for Joey Bada$$, “The Light.”

2021


Collective casts videos for Madonna - Hung Up & Lil Uzi - Just Wanna Rock, one of the biggest songs of 2022.

Collective hits over $300,000 paid out to models of color.

2022


A woman with dark skin and large, natural, curly hair styled in an Afro, wearing a white strapless top, standing in profile against a neutral background.

Collective Casting begins to work with prominent beauty brands, such as Amika, Kiehl’s, and Garnier.

A hair division is officially created through the start of partnerships with major hair brands such as Joico, Henkel. and L'Oreal brands.

2023


A woman with shiny, layered auburn hair styled in loose waves, wearing pearl embellishments on a white top, with her eyes closed and makeup including eyeshadow and glossy lips.

Collective celebrates an MTV VMA nomination + winner of BET Hip Hop Awards Hip Hop Video and song of the Year for Lil Uzi’s - “Just Wanna Rock.”

Collective hosts first open call + model mixer event in New York City generating over 500 guests in attendance from all around the world.

Collective hits over a million dollars in model payments across the country.

2024


A woman with long black wavy hair, red lipstick, and hoop earrings wearing a sleeveless beige dress with a textured pattern, standing against a neutral background.

Major hair partnerships with Oribe and Ulta Beauty are established.

The creation of the Model Haus is born with housing opportunities for models during their bookings in Florida, Miami, and Texas.

A New York City Model Haus is established, catering to models and creatives in the Collective Casting network that are in need of safe housing.

2025


A fashion model walking down the runway inside a grand, ornate hall with stairs in the background, surrounded by seated audience members.

In Season 21 of Project Runway, the spotlight wasn’t just on the designers. With a reputation for discovering next-generation talent, Collective had the honor of placing our models, Yu Liang and Jewel Surphlis, on the show marking a proud milestone in the agency’s journey.

2026


L'Oréal Academy Launch — Hudson Yards, New York | January 2026

When L'Oréal Professional Products unveiled their landmark 13,000 sq ft Academy in Hudson Yards, Collective was trusted to cast and place the hair models at the center of it all. We curated elite talent representing diverse hair textures and types to support live educational demonstrations across L'Oréal's full professional brand portfolio.

From casting to confirmation, our models brought the vision to life on one of the biggest stages in the professional beauty industry.